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Life Gets Better after 50? Women Know it, but Brands Don’t

In a recent research report, our friends at Ketchum PR reminded us that sociologists are right about happiness: the surest way to gain is it to turn 50. In their “ReMovement” Study, Ketchum shared...

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Digital Marketing: It’s the Trusted Filter that Gets Your Message Heard

Right place. Right time. Honestly, is that too much to ask? This is the goal of our clients’ brands and everyone else when it comes to engaging the consumer with on-line content. For the past few...

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The Secret Behind Marketing to Women: It’s No Secret + It’s Not Always Pink

Our culture’s association with females and the color pink is a gender stereotype marketers are well aware of. As women continue to be the leaders in consumer spending, brands continue to test the...

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Women 45+: Seeking New Brand Loyalties

One of the stereotypes that marketers apply to women 45+ is that they will continue to remain loyal to the brands they first selected decades earlier.  If this assumption were true, it would make sense...

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What I’ll be saying at Cannes: Harness the Power of Peer-to-Peer Influence

I will be speaking at next week’s Cannes Lions 21015 International Festival of Creativity on a panel called “Whatever You Do – Don’t Call them Grey (or Silver), sharing actionable insights about women...

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Market to the Fabulous Her – Every Fabulous Her

Recently in New York I did the thing you are not supposed to do in Times Square, namely stand on a corner and stare up at a billboard with my mouth hanging open. I could not believe my eyes. Fabulous,...

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4 Reasons Why Licensing Needs Digital Marketing

Five years ago many of our licensing clients (global CPG brands among them) weren’t even using digital marketing and social media to promote their own brands, and almost none of them were allowing...

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The 5 Hottest Topics at Cannes Lions 2015: Women, Girls, Girls, Women, and Girls

Last year Facebook’s Sheryl Sandberg came to the Cannes Lions Festival of Creativity, and boy did she make a difference.  This year, there were more speakers, panels, awards, and new programs aimed at...

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What Do Boomer Women Want From Cosmetic Companies? Not What They’re Selling

In our recent survey, Baby Boomer women told us that cosmetic and skincare companies aren’t telling her what she really wants to hear about their products. Age 50: A Time to Capture Women Again Ninety...

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Why is it So Hard to Make Jeans That Boomers Can Love?

We’ve been listening to women 45+ for 7 years now at Vibrant Nation, and there is one question that never goes away: Where can I find a pair of jeans to love? The failure of the marketplace to answer...

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